Rodrigo Teixeira | rodtex.dev

about_me

Who I Am

info.json

name: Rodrigo Teixeira

age: 38

location: São Paulo, Brazil

email: rodrigo@rodtex.dev

website: rodtex.dev

languages:

Portuguese (Native)

English (Fluent)

Spanish (Intermediate)

bio.md

// summary
Marketing Science & Ad-Tech Developer with 8+ years of experience building end-to-end MarTech solutions, data infrastructure, and measurement systems. Combines deep technical skill in Python, SQL, GCP, and AWS with strategic marketing analytics expertise.

// career
Career spans major Brazilian agencies (WMcCann, IPG Mediabrands), media companies (Rede Globo), AI startups (MINT), and international e-commerce (Filterbuy). Holds an MBA in Data Science & Analytics from USP, an MSc in Industrial Engineering from COPPE-UFRJ, and dual Bachelor's degrees in Mechanical Engineering and Physics from UFF.

Years Experience

Companies

Degrees

50+

Projects

skills

Technical Arsenal

programming.sh

Programming

Python

92%

SQL

88%

JavaScript

82%

HTML/CSS

85%

analytics.sh

Web Analytics

Google Analytics

95%

GTM

93%

Looker

88%

DV360

80%

cloud.sh

Cloud

GCP

90%

AWS

85%

Docker

70%

Kubernetes

65%

ai_ml.sh

AI / ML

LLM Engineering

85%

Prophet

80%

Scikit-learn

78%

Vertex AI

75%

languages.conf

Languages

Portuguese

Native

English

Fluent

Spanish

Intermediate

experience

Career Log

git log --oneline --graph career

a1b2c3d HEAD -> present 2022 – Present

Marketing Science & Ad-Tech Developer

@ Filterbuy

Leading both Data Engineering and Data Science fronts. Built Marketing Mix Model (Google Meridian), Markov Chain Attribution, RFM modeling, and ETL pipelines from Amazon, TikTok, Google Ads, and Pipedrive CRM.

d4e5f6g 2022 – 2023

Head of Data LATAM

@ IPG Mediabrands

End-to-end MarTech for Nestlé LATAM. 1st Party Data activation, GTM Server-Side across 8 markets, Speedboat digital acceleration program.

h7i8j9k 2020 – 2022

Data Manager

@ MINT

AIRE AI Recommendation Engine, Predictive Planning (Markowitz portfolio theory), Megalista smart audiences for automated activation.

l0m1n2o 2019

Data Analytics Manager

@ WMcCann

GM Marketing Mix Modeling ($100M+ spend), automated reporting pipelines, cross-channel performance analytics.

p3q4r5s 2018

Data Scientist

@ Rede Globo

Gshow analytics platform, 80% reporting automation, Churn Optimization Algorithm for audience retention.

t6u7v8w 2017

Data Science Consultant

@ Bridge Consulting

Target Stock Algorithm, Outlier Detection models, custom dashboards for operational intelligence.

education

Academic Background

mba_usp.md

MBA in Data Science & Analytics

USP — Universidade de São Paulo

2020 – 2021

// thesis ML Applied to Audience Generation in Digital Marketing

msc_coppe.md

MSc in Industrial Engineering (Interrupted)

COPPE-UFRJ

2018 – 2019

// research Non-Linear Programming Methods to Media Mix Modeling

bsc_mech.md

BSc in Mechanical Engineering

UFF — Universidade Federal Fluminense

2010 – 2015

bsc_physics.md

BSc in Physics

UFF — Universidade Federal Fluminense

2006 – 2010

portfolio

Featured Projects

amazon_bid_optimizer/

Amazon Bid Optimization Engine

Lambda-based automated bid/budget optimization engine for Amazon Advertising. Continuously adjusts bids based on performance metrics and targets.

Python AWS Lambda Amazon Ads API

ai_media_planner/

AI Media Planner

AI-powered digital media planning assistant combining LLMs with marketing data to generate optimized media plans.

Python Flask React LLM

vertex_ai_recs/

Vertex AI Recommendations

Product recommendation engine built on Google Vertex AI for e-commerce personalization.

Python Vertex AI BigQuery GCP

marketing_mix_model/

Marketing Mix Model

MMM implementation using Google's Meridian open-source framework for marketing budget optimization.

Python Meridian Bayesian Stats

tiktok_api_client/

TikTok API Client

Python handler for TikTok Marketing API with OAuth, campaign management, and reporting extraction.

Python REST API OAuth2

dv360_api_client/

DV360 API Client

Python client library for Display & Video 360 API automating campaign reporting and audience management.

Python Google Ads DV360

google_ads_automation/

Google Ads Automation

Scripts for automating daily Google Ads campaign management and reporting.

Python Google Ads API GAQL

adagio_ai_chatbot/

Adagio AI Chatbot

AI-powered e-commerce chatbot with semantic product search and multi-LLM support (GPT, Claude, Gemini).

Python LLM Vector DB FastAPI