Welcome to my Dashboard
Marketing Science & Ad-Tech Developer with 8+ years building end-to-end MarTech solutions. Bridging engineering and marketing through data — from pipeline architecture and cloud infrastructure to predictive models and real-time dashboards.
I combine deep technical skill in Python, SQL, GCP, and AWS with strategic marketing analytics expertise. My career spans major Brazilian agencies (WMcCann, IPG Mediabrands), media companies (Rede Globo), AI startups (MINT), and international e-commerce (Filterbuy).
Academic background: MBA in Data Science (USP), MSc in Industrial Engineering (COPPE-UFRJ), dual BSc in Mechanical Engineering and Physics (UFF).
Marketing Science & Ad-Tech Developer
Filterbuy · Miami, FL (Remote)
Leading the MarTech and analytics infrastructure for a D2C e-commerce company. Built end-to-end data pipelines, real-time dashboards, and ML models for customer acquisition and retention optimization.
Head of Data LATAM
IPG Mediabrands · Sao Paulo, Brazil
Led data strategy and analytics operations across Latin America for one of the world's largest media agency networks. Oversaw cross-functional teams delivering data-driven media planning and audience insights.
Data Manager
MINT · Sao Paulo, Brazil
Managed data engineering and analytics for an AI-powered advertising intelligence startup. Designed data architectures and automated reporting pipelines for major advertising clients.
Data Analytics Manager
WMcCann · Sao Paulo, Brazil
Led analytics projects at Brazil's largest advertising agency (WPP group). Developed measurement frameworks and attribution models for top-tier brand campaigns.
Data Scientist
Rede Globo · Rio de Janeiro, Brazil
Applied data science to media and content analytics at the largest TV network in Latin America. Built predictive models for audience behavior and content performance.
Data Science Consultant
Bridge · Rio de Janeiro, Brazil
Delivered data science consulting projects spanning statistical modeling, process optimization, and analytical tool development for diverse industry clients.
Amazon Bid Optimization Engine
Automated bid and budget optimization for Amazon Advertising using serverless AWS Lambda functions with real-time performance feedback loops.
Causal Impact Analysis
Incrementality testing frameworks using geo-holdouts and matched market experiments to measure true causal lift of marketing campaigns.
Vertex AI Recommendations
Product recommendation engine on Google Vertex AI for e-commerce, leveraging collaborative filtering and BigQuery ML.
Marketing Mix Model
MMM using Google Meridian framework for media budget optimization with Bayesian inference and scenario simulation.
Data Warehouse
End-to-end data warehouse design, build, and maintenance on Redshift and BigQuery — ETL pipelines, schema optimization, and 40% query cost reduction.
Predictive LTV Model
24-month customer lifetime value prediction using RFM features and XGBoost, integrated with server-side pixel for media optimization.
Google Ads Automation
Automated Google Ads campaign management scripts using the Google Ads API and GAQL for bulk operations and performance tuning.
Server-Side GTM
Server-side Google Tag Manager implementation that uncovered 30%+ conversion undercounting from ITP/ad blockers, driving first-party data infrastructure.