Welcome to my Dashboard
Data & AI leader who still ships code. I own a company-wide data platform end to end — warehouse, lakehouse, orchestration, governance — and build the production LLM systems that run on top of it: agent-safety layers, natural-language interfaces to the warehouse, and customer-facing conversational agents.
I work across the whole stack of a data organisation: a nine-schema Redshift warehouse fed by 16 source systems, a 99-table Athena/Iceberg lakehouse, the orchestration and governance layers around both, and the applied-optimization and LLM systems built on top — from Bayesian marketing mix models and convex budget allocation to agent-safety libraries and text-to-SQL agents.
My career spans Brazilian agencies (WMcCann, IPG Mediabrands), media (Rede Globo), an AI startup (MINT), and US e-commerce (Filterbuy), alongside an independent data & AI practice. Engineering by training: MBA in Data Science (USP), MSc in Industrial Engineering (COPPE-UFRJ, interrupted), dual BSc in Mechanical Engineering and Physics (UFF).
Marketing Analytics Director
Filterbuy · Fort Lauderdale, FL (Remote)
Own the company-wide data platform for a D2C and marketplace e-commerce business: a nine-schema Redshift warehouse fed by 16 source systems, a 99-table Athena/Iceberg lakehouse, and the governance and quality layers around both. Built the Amazon advertising decision platform end to end, a 61-skill agent-safety library for LLM agents, and a Bayesian marketing mix model. Lead engineers and analysts cross-functionally.
Principal Consultant — Data & AI
rt analytica · Sao Paulo, Brazil
Independent data and AI practice serving e-commerce, food-service and retail clients. Built a multi-tenant LLM agent platform on Cloud Run, an event-driven ERP-to-warehouse pipeline handling a five-second vendor SLA, a natural-language analytics agent over BigQuery, and an open-source Model Context Protocol server.
Head of Data LATAM
IPG Mediabrands · Sao Paulo, Brazil
Led data strategy and analytics operations across Latin America for one of the world's largest media agency networks. Oversaw cross-functional teams delivering data-driven media planning and audience insights.
Data Manager / Tech Lead
MINT · Sao Paulo, Brazil
Built AIRE, a next-best-investment engine using Markowitz-style portfolio optimization to allocate media budget across channels and DSPs, increasing ROI by 25%+. Also built Megalista, privacy-safe ML-driven audience generation, plus multi-touch attribution models.
Data Analytics Manager
WMcCann · Sao Paulo, Brazil
Led a marketing mix modelling study for General Motors ($100M+ annual marketing spend), defining optimal annual budget allocation, with automated measurement pipelines in SQL and BigQuery.
Data Scientist
Rede Globo · Rio de Janeiro, Brazil
Automated the reporting infrastructure for Gshow, Latin America's largest entertainment portal, reducing manual reporting time by 80%. Built a churn optimization algorithm for content engagement.
Data Science Consultant
Bridge · Rio de Janeiro, Brazil
Delivered data science consulting projects spanning statistical modeling, process optimization, and analytical tool development for diverse industry clients.
Amazon Bid Optimization Engine
Automated bid and budget optimization for Amazon Advertising using serverless AWS Lambda functions with real-time performance feedback loops.
Causal Impact Analysis
Incrementality testing frameworks using geo-holdouts and matched market experiments to measure true causal lift of marketing campaigns.
Vertex AI Recommendations
Product recommendation engine on Google Vertex AI for e-commerce, leveraging collaborative filtering and BigQuery ML.
Marketing Mix Model
MMM using Google Meridian framework for media budget optimization with Bayesian inference and scenario simulation.
Data Warehouse
End-to-end data warehouse design, build, and maintenance on Redshift and BigQuery — ETL pipelines, schema optimization, and 40% query cost reduction.
Predictive LTV Model
24-month customer lifetime value prediction using RFM features and XGBoost, integrated with server-side pixel for media optimization.
Google Ads Automation
Automated Google Ads campaign management scripts using the Google Ads API and GAQL for bulk operations and performance tuning.
Server-Side GTM
Server-side Google Tag Manager implementation that uncovered 30%+ conversion undercounting from ITP/ad blockers, driving first-party data infrastructure.
Agent Safety Skill Library
61 agent-callable skills across three ad platforms behind one mutation-safety contract — dry-run by default, risk gating, approval and audit.
Multi-Tenant LLM Agent Platform
Production conversational agents on Cloud Run — customer-facing ordering over WhatsApp plus internal BI-analyst agents, each tenant with its own guardrails.
Event-Driven ERP Pipeline
Rearchitected an ERP-to-warehouse integration that was failing a vendor's five-second webhook SLA at p50 19s into sub-second acknowledgement.
Text-to-SQL Analytics Agent
Natural-language questions answered against a BigQuery warehouse, plus a guarded write path to a live ERP behind an action-safety layer.
blingMCP — Open Source
An MIT-licensed Model Context Protocol server consolidating 254 ERP API endpoints into 18 LLM-friendly tools via OpenAPI code generation.
LLM-Assisted ETL Diagnostics
Exported a GUI ETL platform to 361 greppable SQL artifacts, grounded an agent on a hand-built schema dictionary, and drove a deterministic diagnostic runbook.
Marketing Funnel Scoring
A weighted 0–1000 channel scoring engine with LLM-generated recommendations reviewed through a human approval application.