About Me
Hello! I am a years old Brazilian Mechanical Engineer, with extensive experience in marketing analytics, data and web applications, automation and data pipelines. Python and JavaScript Developer.
Age
Email
rodstex@gmail.com
Phone
+55 11 930212911
Location
São Paulo, SP - Brazil
Professional Skills
Programming
Python
JavaScript
GIT
Web Analytics
Google Analytics
Google Tag Manager
Google App Scripts
DevOps
Google Cloud Platform
AWS
Languages
Portuguese
English
Spanish
Work Experience
Head of Marketing Analytics at Filterbuy
Jan, 2024 - Present
In-house end-to-end Martech and AdTech Lead
Main Projects:
Main Projects:
- Marketing Datawarehouse - Automatic ETL and processing of all marketing data sources (Google, Meta, Bing, Affiliates, GA4, Klaviyo, Service Titan etc)
- Server Side GTM - End-to-end server setup for data enrichment and control of the Filterbuy user data flow
- 1P CRM Activation - Seamless integration of our CRM segments and audiences and activation platforms (Google Ads, Bing Ads and Meta)
- Marketing Analytics - Full Funnel integration between media and transaction data for more accurate attribution and optimization of media efforts
Head of Data & Martech at Media Brands
Mar, 2022 - Dec 2023
Building end-to-end MarTech solutions and Data Driven applications.
Main Projects:
Main Projects:
- BRILIANT BASICS + GOOGLE BPI AUTOMATION - I led the building of an automation ecossystem to ensure the application of best media buying practices both and META and GOOGLE platforms
- SPEEDBOAT - I led this 6 Months Digital Acceleration to integrate Nestlé’s CRM, Cloud and Digital Advertsing Platforms
Senior Data Manager at MINT
June, 2013 - May, 2015
Algorithm and software design for marketing challenges such as: budget and bid optimization, media attribution and sales predictive models.
Main Projects:
Main Projects:
- AIRE - Artificial Inteligence Recommendation Engine
- Predictive Planning Algorithm
- Megalista - Audiences generated ml model feed with web traffic data
- Down Detector Monitor
- Media Plan Automation Algorithm
Data Science Manager at WMcCann
Jan, 2011 - May, 2013
Business Analytics and Machine Learning / AI techniques applied to media and marketing business challenges. Also, Report Automation
Main Projects:
Main Projects:
- Media Mix Modeling
- GM Marketing Mix Strategy
Senior Data Scientist at Globo
Jan, 2011 - May, 2013
Business Analytics and Artificial Inteligence Techniques applied to Web, Entertainment and Social Media products.
Main Projects:
Main Projects:
- Gshow Daily Report Automation
- Churn Propensity Model
Data Scientist at Bridge Consulting
Jan, 2011 - May, 2013
Data Science consultant focused in retail solutions.
Main Projects:
Main Projects:
- Target Stock Calculating Algorithm
- Outlier Detection on Business Expenses Report
Education
MBA - Data Science USP
2021 - 2022
Machine Learning Applied to Audience Generation in the Context of Digital Marketing.
Msc Industrial Engineering COPPE-UFRJ
2018 - 2019
Non Linear Porgraming Methods to Media Mix Modeling (Interrupted).
Bachelor of Mechanical Engineering Universidade Federal Fluminense
2010 - 2015
Projeto de Máquina: Mesa Pantográfica
Portfolio
Data Handler Application built on TikTok Official API
My Online Courses in Several Different Platforms
Projects, Sketches and Applications I've created
Contact
Location
São Paulo, SP - Brazil
Phone
+55 11 930212911
contact@rodtex.dev
https://www.linkedin.com/in/strodrigo/
https://www.instagram.com/tex.rod/
https://github.com/strod