RT Resume

Rodrigo Teixeira

Marketing Analytics & Developer

About Me

Hello! I am a years old Brazilian Mechanical Engineer, with extensive experience in marketing analytics, data and web applications, automation and data pipelines. Python and JavaScript Developer.

Age

rodstex@gmail.com

Phone

+55 11 930212911

Location

São Paulo, SP - Brazil

Professional Skills

Programming

Python

JavaScript

GIT

Web Analytics

Google Analytics

Google Tag Manager

Google App Scripts

DevOps

Google Cloud Platform

AWS

Languages

Portuguese

English

Spanish

Work Experience

Head of Marketing Analytics at Filterbuy

Jan, 2024 - Present

Leading Marketing Analytics on both Data Engineering and Data Science fronts

Main Projects:

Lead the management and optimization of our data warehouse
Develop, customize, and manage advanced reporting and dashboards
Provide Marketing Analytics Insights and support on Marketing optimization efforts
Manage website tracking on GTM (client and server side)
Run Continous AB Tests to optimize User Funnel Flow Experience on page
RFM Modeling for predictive Inbound Marketing (Key events like churn and upsell)
Markov Chain Attribution model built for simulation of channels removal / replacements
Marketing Mix Model built for saturation measurement using open source model meridia

Head of Data & Martech at Media Brands

Mar, 2022 - Dec 2023

Building end-to-end MarTech solutions and Data Driven applications.

Main Projects:

BRILIANT BASICS + GOOGLE BPI AUTOMATION - I led the building of an automation ecossystem to ensure the application of best media buying practices both and META and GOOGLE platforms
SPEEDBOAT - I led this 6 Months Digital Acceleration to integrate Nestlé’s CRM, Cloud and Digital Advertsing Platforms
1st Party Data Activation - Ensure minimum ammount of 1st Party Data Activation on all Nestle Media efforts

Senior Data Manager at MINT

June, 2013 - May, 2015

Algorithm and software design for marketing challenges such as: budget and bid optimization, media attribution and sales predictive models.

Main Projects:

AIRE - Artificial Inteligence Recommendation Engine. Linear Optimization Algorithm to suggest budget reallocation across digital media channels.
Predictive Planning Algorithm - Algorithm based on Markowitz Portfolio Optimization Algorithm.
Megalista - Audiences generated ml model feed with web traffic data
Down Detector Monitor - event based trigger to identify outages on competitors and target audiences on those areas.
Media Plan Automation Algorithm

Data Science Manager at WMcCann

Jan, 2011 - May, 2013

Business Analytics and Machine Learning / AI techniques applied to media and marketing business challenges. Also, Report Automation

Main Projects:

Media Mix Modeling
GM Marketing Mix Strategy
GM continuous reporting of marketing efforts

Senior Data Scientist at Globo

Jan, 2011 - May, 2013

Business Analytics and Artificial Inteligence Techniques applied to Web, Entertainment and Social Media products at Gshow. Gshow is Globo’s portal for their entertainment content.

Main Projects: